CoDe Business and Services supports private companies in expanding in new markets. We use an advanced methodology which proves to be very effective when it comes to starting the process of establishing a new business in an emerging economy.
The key of our success is the knowledgeable implementation of 10 interlinked steps that a private company should embark on to enter a new market. Companies might enroll in a full 10-step programme or have tailor-made programme based on their specific needs (ad hoc methodology).
We divide the 10 steps into 3 phases:
Phase 1: BUSINESS INTELLIGENCE
1. Data collection
Understanding of the business of the client and identification of suitable countries where there are favorable business conditions for their business. Set up of a structure to scrutinize all the opportunities that can be interesting to our clients.
2. Customized business plan
Development of a customized business plan according to step n.1 and with local data of existing similar businesses (size of the company, benchmark, country selected, type of business, etc.).
3. How to do business
Analysis on “how to do business” in the selected country (legislation/administrative requirements/business incorporation, etc.) and identification of the first steps to register and start off the new business.
4. Customized business strategy
Development of an informed business strategy starting from the collection of information from the ground: competitors in the country, costs of the products in the local market, possibility to export to other regional neighbors, etc. The Business strategy is linked to the business plan.
Phase 2: BUSINESS DEVELOPMENT
5. Explore the new market
Facilitation of a first round of meetings with key partners and institutional in the selected country/region; Organization of the logistics for the mission (ticketing, vaccination, hotels, local info, etc.). Identification of potential clients/opportunities in the client/region. Public procurement notices launched by the EU, WB, ADB, AfDB, etc. will be analyzed to prepare the next step.
6. Identification of new opportunities and preparation of Proposals
Identification of specific opportunities in the country/region. Preparation of call for proposals and call for tenders for many donors such as: EU, WB, ADB, AfDB, etc. Drafting technical and financial proposals, selection of experts and definition of the winning strategy.
Phase 3: IMPLEMENTATION
7. Establishment of an operational structure
Identification and drafting the most suitable organizational chart for the local business and incorporation of the local business (if needed). All information collected during the Business intelligent phase will be used to take informed decisions. Establishment of a proper project office that will be used to launch the new project.
8. Talent selection
We can have the best business plan in the world but if we don’t have the right people for execution, we will never succeed. Recruitment of local/international experts to win more business in the country/region. Training need assessment, headhunting and talent research & selection. We want to be make sure that we will build a dream team.
9. Performance management
Establishment of a Monitoring and Evaluation (M&E) tool customized on your needs and your projects. With this tool we can monitor in real time the performance of the team in the field and the overall performance of the project. Both technical and financial aspects will be monitored and evaluated to make sure that the project is moving on the right way.
10. Client relationship management
Set up a proper client relationship management process to ensure the success of our business in the new country. We provide support in client relationship management activities and support in keeping a trustable relationship with the institutional contacts in the country/region for further expansion.