{"id":215,"date":"2017-01-31T15:19:09","date_gmt":"2017-01-31T15:19:09","guid":{"rendered":"http:\/\/www.codebusinessandservices.com\/?p=215"},"modified":"2017-01-31T15:19:09","modified_gmt":"2017-01-31T15:19:09","slug":"iese-business-school-internationalisation-in-east-africa","status":"publish","type":"post","link":"http:\/\/www.codebusinessandservices.com\/en\/iese-business-school-internationalisation-in-east-africa\/","title":{"rendered":"IESE Business School &#8211; Internationalisation in East Africa"},"content":{"rendered":"<p>One Kenyan bank decided to expand to Uganda:\u00a0it\u2019s a neighboring country.,\u00a0and you can\u00a0<a href=\"http:\/\/blog.iese.edu\/africa\/2014\/06\/04\/intra-africa-business-travel\/\">get there in one hour<\/a>.\u00a0\u00a0Before becoming a\u00a0<a href=\"http:\/\/blog.iese.edu\/africa\/2014\/04\/02\/pan-african-banks\/\">Pan-African bank<\/a>, it made sense for them to become an Eastern African one.\u00a0The bank enjoyed momentum in Kenya, and the management team\u00a0took for granted that the brand would be embraced by Ugandans with the same enthusiasm as by Kenyans. They acquired a bank in Uganda, taking over 26 branches and opening 18 more in the first year. The new branches were hosted in 3- or 4-floor office buildings.<\/p>\n<p>It turned out\u00a0they didn\u2019t have the success they had expected.\u00a0What did they learnfrom the Uganda experience?:<\/p>\n<ul>\n<li>the\u00a0regulatory framework\u00a0for the banking industry in Uganda was\u00a0very differentfrom that of Kenya: Uganda\u2019s regulations are very strict;<\/li>\n<li>local connections\u00a0(with the regulators, the Central Bank, etc.) are of\u00a0paramount importance: the local team of the acquired bank was very well connected, but as they felt threatened those connections backfired for the Kenyan bank;<\/li>\n<li>anything coming from Kenya is seen as an imposition in other Eastern African countries:\u00a0you need to be careful and introduce yourself as a local brand.<\/li>\n<\/ul>\n<p>(to read the whole article:\u00a0<a href=\"http:\/\/blog.iese.edu\/africa\/2014\/06\/25\/the-challenges-of-internationalizing-in-east-africa\/\">http:\/\/blog.iese.edu\/africa\/2014\/06\/25\/the-challenges-of-internationalizing-in-east-africa\/<\/a>)<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>One Kenyan bank decided to expand to Uganda:\u00a0it\u2019s a neighboring country.,\u00a0and you can\u00a0get there in one hour.\u00a0\u00a0Before becoming a\u00a0Pan-African bank, it made sense for them to become an Eastern African one.\u00a0The bank enjoyed momentum in Kenya, and the management team\u00a0took for granted that the brand would be embraced by Ugandans with the same enthusiasm as <a href=\"http:\/\/www.codebusinessandservices.com\/en\/iese-business-school-internationalisation-in-east-africa\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about IESE Business School &#8211; Internationalisation in East Africa<\/span>[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":2,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":218,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/posts\/215\/revisions\/218"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.codebusinessandservices.com\/en\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}